Fashion is the second most polluting industry in the world, second only to oil.

Sharing this and designing a solution is our first step to bringing about change.


Textiles have one of the poorest recycling rates of any reusable material. Over 99% of the clothing thrown away in the US can be recycled or reused. Sadly, more than 85% ends up in landfills.

Americans recycle or donate only 15 percent of their used clothing, and the rest—about 10.5 million tons a year—goes into landfills. Even in a landfill, these materials don’t just go away— polyester requires more than 200 years to biodegrade.

By up cycling and recycling textiles, we not only reduce the amount of materials that go into landfill, we also reduce the new natural resources needed to produce clothes in the future.


Wearing clothing just a few times is not sustainable. The growth of ‘disposable fashion’ is increasing use of resources, production, and waste.

Catch this… Clothing that we wear less than 5 times and keep for 35 days, produces over 400% more carbon emissions per item per year than garments worn 50 times and kept for a full year.

If we can increase the wear of each article of clothing, we can reduce use of natural resources. Today, 150 billion garments are produced annually, enough to provide 20 new garments to every person on the planet, every year.


By not recycling and reusing our materials, we use more natural resources to produce new products. With high demand for production and little material reuse, the fashion industry has become the second biggest polluter of freshwater resources on the planet.

Nearly 70 million barrels of oil are used each year to make the world’s polyester fiber, which is now the most commonly used fiber in our clothing.

Over 70 million trees are logged every year and turned into fabrics like rayon, viscose, modal and lyocell.

Plastic microfibers shed from our synthetic clothing into the water supply account for 85% of the human-made material found along ocean shores, threatening marine wildlife and ending up in our food supply.