Circular fashion for the future

By reusing, maintaining and repurposing materials, circular fashion creates endlessly reusable fashion from the same natural resources. No new resources, and zero waste — that’s true sustainability.


Eon is partnering with brands to support their transition to circular fashion — moving away from depletion and even conservation of resources, and instead, toward true sustainability in the form of an endlessly regenerative model. Eon is advancing innovations in textile recycling, product lifecycle optimization and technology to drive this transition.

Products on Eon are perpetually cycled, and when they cannot be worn anymore, repurposed, upcycled or recycled to their next highest and best use. Eon’s goal is to eliminate the very concept of waste, by repurposing materials to reduce the demand for new natural resources.

Each time you access an item on Eon, you’re helping conserve all of the resources that go into producing a single piece of clothing — and making a sustainable future possible by closing the loop.

About loop


The sustainability challenges of the fashion industry are tied to the fundamental flaws in the business model. A world of disposable fashion, where materials are not considered, closets are filled with infrequently worn clothes, and landfills pile high.

Fashion today is based on a linear model — a one-way street where precious raw materials are used and disposed, turning resources to waste. We need to completely turning around how the fashion industry has been operating – moving away from a linear production model (take - make - waste) toward a model that continuously uses, repairs and repurposes resource.

This kind of disruptive change requires business model innovation, visionary designers and brands, cross-disciplinary collaboration, and consumers who care. Brands partnering with Eon are industry leaders pioneering sustainability, and our global transition to circular fashion.

“If consumers can use their purchasing power to foster innovation, we will be successful in creating a “more is more” economy — more resources, more solutions and more products designed with integrity, intelligence and good intentions.”

Lewis Perkins, President of Cradle to Cradle